
TheDigital Britain reportcontained too
little detail about implementation, according to senior
representatives from the communications industry.
While welcoming the initiative, executives from broadcasting,
telecommunications, advertising, computer games and Google told
delegates that the
Carter report was
a good start, but
too much was left unresolved. They were attending a
feedback meeting organised by the Westminster eForum.
It was still unclear whether even
the government's basic promise to have
a national 2Mbps broadband service by 2012 was a maximum or a
minimum speed, said Andy King, director of telecommunications
equipment maker Alcatel-Lucent's UK and Irish business.
"The difference has big cost implications for the network
provider," he said.
Money was high on most speakers' agendas. The BBC's CEO Caroline
Thompson said the report was clearly good for the BBC, despite
unresolved issues over "top-slicing" the licence fee to fund
content creation by local and regional publishers and
broadcasters.
Carolyn McCall, CEO of the Guardian Media Group, said her
company was committed to digital and online publishing. However,
the BBC's expansion into online areas worried her. She said the
BBC's free online content, which was paid for from the licence fee,
stopped her from charging for news and other content where the
Guardian competed with the BBC. This removed a potential source of
revenue to the commercial online sector, she said.
London Business School's Patrick Barwise, an expert on the
advertising industry, said 60% of online advertising went to paid
search, 20% to classified or transaction driven events, and 20% to
display or brand-building.
He said Google took half the total UK online adspend and sent
nearly all of it out of the country. It re-invested nothing in
long-term UK content development, he said.
Peter Barron, Google UK's communications director, did not
respond directly to the point. "We don't do content," he said,
adding Google distributed more than $5bn to pay per click
customers.
Referring to financial losses due to copyright theft, he said
people were uploading 20 hours of video a minute to YouTube. It was
almost impossible to "pre-screen" the content, he said, so Google
had developed tools that allowed copyright owners to take down
unlicensed material.
"Ninety percent of copyright owners decide to leave their
material there because they can monetise it," he said.
BT's director of industry policy and regulation, Emma Gilthorpe,
said the proposed 50p/month levy on fixed-wire phones to fund
broadband roll-out to uneconomic areas was a welcome stimulus to
invest in areas that would otherwise not receive broadband.
However, BT wanted access to the networks of anyone who won money
for that purpose, she said.
BT has so far refused to grant others access to its ducts and
other network infrastructure.
Several speakers spoke of the need to ensure that local and
regional public network operators had
ready and easy connectivity to the backbone networks run by BT,
Virgin Media, Cable & Wireless and others.
This was essential for consumers and businesses to be able to
get seamless and consistent end to end connections, said
Alcatel-Lucent's King.
Speaking from the floor, Niall Murphy, founder of The Cloud wifi
network, said consumer demand for high speed capacity was expected
to rise 100-fold by 2015.
He called on policy makers to give more attention to the role
wireless and unlicensed (free) spectrum (such as 2.1GHz) could play
in increasing access in "fill-in" areas not served directly by
traditional network operators.
| Soundbites from Westminster |
|---|
| "Digital Britain was all about pipes, not people or
products." Patrick Barwise, London Business
School |
| "If digital content is going to grow 10 to 100 times
in the next 10 years, then we'll need more than 2Mbps."
Andy King, director, UK and Ireland, Alcatel-Lucent |
| "It's all about spectrum." Hugh Davies,
director of corporate affairs, 3 Mobile |
| "The UK is already the world's leading digital
economy. The UK spends three times more per head on [online]
shopping than the US, and twice as much on online
advertising." Peter Barron, director of communications,
Google |
| "Digital Britain is the first time (policy makers)
have grasped the convergence nettle." Emma Gilthorpe,
director of industry policy and regulation, BT |
| "We are a technology company. We don't do
content." Peter Barron, director of communications,
Google |
| "The UK is responsible for 25% to 50% of all
international television programming." Tony Cohen, CEO
FreemantleMedia |
| "The UK bought 82 million computer games worth £1.9bn
last year. Games are bigger than either music or film."
Mike Robinson, director of Elspa, the video game trade
body |
| "Commercial radio was worth £500m last year, which had
to be shared between 320 radio stations. Sixty per cent operate at
break-even or loss, and 50 could close this year." Andrew
Harrison, chief executive, RadioCentre |
| "The BBC (free online content) has a massive impact on
the Guardian. It's the reason we can't charge for online
content." Carolyn McCall, CEO Guardian Media
Group |
| "Britons watch six hours of TV a day. The cost to
consumers of being on the internet is £1.70/h; it is 11p/h for TV
and 1.2p/h for radio." Patrick Barwise, London Business
School |
"The digital switchover (of television from analogue)
was the biggest broadcasting project for 40 years."
Alastair Davidson, director of strategy, marketing and business
development, Arquiva. |
|