Cowering from content?

To most IT managers, document management is about as exciting as watching crown green bowling. Whereas content management is a phrase certain to make you sit up and take notice

To most IT managers, document management is about as exciting as watching crown green bowling. Whereas content management is a phrase certain to make you sit up, log off the Big Brother Web site, and listen.

The difference? Managing documents was a chore for business, but in the online world, content is the business. Delivering information online, auditing it, and storing it to meet a growing burden of regulations is becoming a core part of e-business.

But there are two ends of the content management process: the back-end where it ties-in to the traditional, hard-copy, departmentally-structured business, and the front-end, where it must interact with expensive Web personalisation tools.

The IT department may be tasked with finding a "content management solution" - there are about 56 suppliers out there waiting for your call - when what your boss really means is the total re-engineering of the business.

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