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Forum to drive cloud adoption in the Philippines

An online forum has been set-up in the Philippines to promote cloud take-up in the country

A cloud supplier in the Philippines has set up an online forum where businesses can share cloud knowledge in a effort to spur cloud take-up in the country.

The Cloud Community of the Philippines (CloudComPH) has been set up by cloud services IP Converge Data Services (IPC) to share ideas and best practices.

Announced at the recent 2016 Philippine Cloud Summit at Taguig in the Philippines, the forum aims to build a vendor-agnostic forum that will engage with the cloud community both online and face-to-face.

The online resource is accessed through cloud.com.ph, and through activities such as general assemblies, training sessions and seminars.

“As an emerging market for enterprise cloud services, we felt that there is a need for a venue where Filipino businessmen, entrepreneurs, and ICT enthusiasts can learn the true benefits of the cloud from one another and apply these learnings into their respective initiatives,” said Niño Valmonte, director of product management and marketing at IPC.

“We want the community to be a catalyst for business transformation and growth, leading to economic progress.”

Community members are being encouraged organisations to try and trust the cloud, and adopt a cloud-first mindset.

The forum aims to work with the industry and the government. According to Valmonte, joining the community would allow members to share their knowledge about the cloud and ICT in general, helping startups and small businesses.

Alon Rejano, associate market analyst, business and IT services at IDC Philippines, said creating a community of organisations based on cloud computing is a “great initiative” to educate the market about the business benefits.

Read more about cloud computing in the Asean countries

However, he said that the emergence of this community in 2016 shows that the Philippines has some way to go before it catches up on with the rest of the world, as market education about disruptive technologies is lacking in a developing country like the Philippines.

IDC believes that the forum will result in increased cloud adoption in the Philippines, encouraging even highly regulated industries such as banking, financial services and insurance to be more receptive to adopting a cloud environment.

“This is a great marketing strategy for IPC, but this forum has to remain vendor agnostic to improve communication among members and understanding about cloud,” said Rejano.

Sherrel Roche, IDC analyst in Malaysia, said that cloud communities or industry associations have been common across the Asia-Pacific region for five years, but in Asean countries, service providers like Salesforce and IBM are predominately active in Singapore.

According to Roche, Singapore and Malaysia have agencies like the Infocomm Development Authority of Singapore, Malaysia Digital Economy Corporation, Malaysia’s national ICT R&D centre MIMOS, which are set up to promote and support cloud development both directly and indirectly.

“For Philippines to move up the maturity scale in terms of cloud adoption, the government has to create its own strategy, partner with suppliers and ensure that the global vendors like IBM, HPE and Oracle have strong local partner ecosystems to ensure their knowledge transfer to the local vendors,” she said.

Read more on Cloud computing software

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