Oracle has announced plans to use Facebook and Twitter to recruit 1,700 employees across Europe.
Oracle said it wants to boost its workforce to meet demands for technologies such as cloud computing in Europe.
The recruitment drive is thought to comprise part of a strategy to accelerate growth as Oracle has temporarily stopped considering acquisitions, according to the Financial Times.
Oracle announced on 28 July plans to acquire service knowledge management software company InQuira. But the company said in June it was suspending acquisitions, as the valuations of companies had become too high. At the same time, Oracle unveiled plans to increase its hardware division's sales force.
Observers say Oracle may be following other US companies - such as IT services firm Logica - in increasing overseas operations to exploit the cash reserves held there, instead of going through the costly process of moving funds to the US.
Logica is recruiting 1,000 graduates in France. Capgemini is hiring more junior-level staff throughout Europe.
Oracle said it is recruiting for all its operations and for all levels of staff. The recruitment drive will boost Oracle's employee numbers in the region roughly 8% from the current 22,000.
In 2009, Oracle cut hundreds of jobs in Europe after the acquisition of Sun Microsystems and the economic downturn.
Oracle was one of the last major technology companies to make significant layoffs because of the economic downturn. But French unions said the cuts were due to mid-year forecasts that growth in Europe would be slower than expected.
Image: Peter Kaminski
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