The growing relevance of social networks to business, RFID and green IT will be dominant themes at this year's CeBIT event in Hanover, Germany.
According to the event organisers, the relevance of Web 2.0 and Social Networks continues to grow for private users and corporations, which face bothchallenges and opportunities in communicating, interacting and co-operating with users and customers.
On Tuesday 4 March the Enterprise 2.0 Summit, which is the first European trade conference to cover this topic in depth, will take place. In addition, a human resources forum and e-learning forum will focus on its impact on personnel management, processes and training for IT departments
Interest in RFID is increasing. One of the show highlights will be the "Auto ID/RFID Solutions Park", where systems from the automotive, aviation, retail, logistics, health and pharmaceuticals industries are presented. The auto ID/RFID arena was launched in 2006 and has seen strong growth since then.
"RFID serves many purposes such as lowering logistics costs, fewer storage mistakes and ensuring fewer faked goods enter the supply chain. It has wide applications," said a CeBIT spokesman.
The spokesman said the hype around green IT will also be a prevelant theme carried over from last year's show as issues such as high energy costs linked to IT use, expensive emissions rights and increasing costs to dispense redundent equipment climb the agenda.
"There is interest in IT that allows or assists in energy saving - climate-friendly computer control, intelligent stand-by solutions, navigation to find shortest routes in traffic, videoconference technology to reduce traveling - and IT equipment that has been developed in a more energy-effective way to use less energy and can be recycled."
Asked whether the credit crunch will have an impact on the willingness of IT managers to buy new hardware or software this year, the spokesman said there have been few signals of a negative impact.
"Innovation remains crucial in a competitive market place and an investment in technology remains a logical consequence. Not only is the IT industry well structured for this challenge, it will help drive the global economy forward."