London-based chocolate manufacturer Rococo Chocolates has boosted company growth and sales in the past four years by eliminating a bottleneck in accessing company data by switching to web-based business management software.
"Having a web-based system made it easier for us to grow faster by allowing everyone to access the business information they need, when and where they need it," said Gerry Kerins, financial controller at Rococo.
He said the system remained a major contributor to Rococo's ability to expand business operations and by giving customers access to the system to place orders, it had made it easier to manage and fulfil orders.
Before the implementation of the NetSuite software, all company data was being accessed through Kerins' PC, resulting in delays to sales and other processes.
The company chose NetSuite because it was one of few suppliers offering business management software specifically designed to be web-based and delivered using the software-as-a-service (SAAS) business model.
Kerins said the biggest benefit of the SAAS model was that it allowed Rococo to switch to the new web-based software without having to take on specialist IT staff or invest about £30,000 to upgrade the company's hardware infrastructure.
The SAAS model was also more scalable than server-based products, it eliminated the need to worry about backups and security, it enables company expansion without needing investment in networking equipment, and Kerins estimates that it is saving Rococo about £6,000 a year in maintenance costs.