Marks & Spencer will run a single ordering platform across its stores, call centre and website by the end of the year.
The retailer built the ordering platform for a transactional website it launched last month. Its call centre is already live on the platform.
When Marks & Spencer moves instore terminals onto the platform, it will be one of the first large UK retailers to have integrated all sales channels with its back-office supply chain systems. The move should enable efficiencies and a single view of customers.
Marks & Spencer plans to have new PCMS till systems in all of its stores by 2010.
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