M&S to run multi-channel order system

Marks & Spencer will run a single ordering platform across its stores, call centre and website by the end of the year.

The retailer built the ordering platform for a transactional website it launched last month. Its call centre is already live on the platform.

When Marks & Spencer moves instore terminals onto the platform, it will be one of the first large UK retailers to have integrated all sales channels with its back-office supply chain systems. The move should enable efficiencies and a single view of customers.

Download this free guide

Enhancing digital customer engagement with CRM

Learn about customer relationship management has evolved towards engaging with customers through every channel, with digital at the forefront.

Start Download

• Corporate E-mail Address:

  You forgot to provide an Email Address.

  This email address doesn’t appear to be valid.

  This email address is already registered. Please login.

  You have exceeded the maximum character limit.

  Please provide a Corporate E-mail Address.

• • I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.

  Please check the box if you want to proceed.

• • I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.

  Please check the box if you want to proceed.

By submitting my Email address I confirm that I have read and accepted the Terms of Use and Declaration of Consent.

Marks & Spencer plans to have new PCMS till systems in all of its stores by 2010.

Amazon develops M&S website

Retailers prioritise e-commerce improvements a priority

Comment on this article: computer.weekly@rbi.co.uk