Motorola provides optimised mobile content to users

Motorola has unveiled Motocast, a mobile application to deliver updated content to the home screens of its mobile devices.

Motorola has unveiled Motocast, a mobile application to deliver updated content to the home screens of its mobile devices.

Bypassing any arguments as to who owns the mobile customer - the manufacturer or the operator - Motorola has already struck a deal with Reuters to supply news content to users.

Motocast is a default, out-of-the-box offering giving users’ “zero-click” access to content, said Motorola.

The Motocast content is updated on a continuous basis bringing up to date news and information straight to the home screen. This continuous stream of content allows customers to view the information in an instant, with no buttons having to be pressed, WAP sites to be visited or menus involved.

At launch, there are two content channels available. A Reuters news service will provide Motocast users with the top national, world, entertainment, fashion and sports stories throughout the day.

Customers will be able to scroll through the news headlines and, should they wish, easily click through and view the complete article from Reuters to read it in full.

The second service will be a Motorola channel which will enable customers to keep up to date with Motorola news and promotions, receive handy tips on using the device, as well as one click access to download wallpapers, ringtones, applications and games - at a charge.

Motorola plans to add further channels to the service throughout the year. The cached home screen content supplied over a month is estimated at 1.35MB by Motorola.

Users may have to pay to download this data over their operator network, and the data total will go up if they click to get full stories.

Motocast is available on selected Motorazr V3, Motokrzr K1, Motorizr Z3 and Motorola W510 mobile devices.

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Comment on this article: computer.weekly@rbi.co.uk

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