The UK’s large businesses are far less satisfied with advanced data services than with fixed line or mobile phone services, research from Ofcom has revealed.
In research carried out through the communications watchdog’s large business panel, more than half of 147 key telecoms decision makers said they had switched suppliers over the past three years year.
The study found that 73% of large companies were satisfied with fixed line services overall, with the same proportion reporting that they were satisfied with their mobile services.
But just 44% of those surveyed said that they were satisfied overall with their data services.
Satisfaction levels for data services were lower on a series of measures, the research found, with 60% of companies satisfied with customer care from their fixed line service provider and 68% happy with that from their mobile provider - compared with just 43% satisfied with customer care from data services providers.
Value for money was also seen as far less satisfactory with data services, with only 38% expressing satisfaction compared with 64% for fixed line and 61% for mobile services.
The Ofcom survey also found that 62% of companies were satisfied with the range of relevant or appropriate services and suppliers for fixed line services, while 71% were happy with this for mobile services. Data service suppliers fell behind again with just 41% of those surveyed saying they were satisfied with the range of services on offer.