Google is making its hosted web analytics service free to use, to enable more firms to track the effectiveness of their online marketing campaigns.
Though free, Google Analytics will come with a five million per month page view limit. This is more than enough for smaller companies and also for many larger organisations.
This cap is removed if the user is a Google Adwords advertiser, said company said.
Google Analytics was, in the past, called Urchin on Demand, and cost £120 a month with a 100,000 monthly page view limit. The decision to make the system free comes after Google acquired the Urchin product earlier this year.
Google Analytics monitors the performance and results of banner ads, e-mail newsletters, paid search, and other types of Web marketing campaigns across all web portals and sites, so website owners can track how their customers reached them.
The Google platform produces a host of reports and graphs to illustrate the various marketing figures.
Google's move is designed to firm up support for existing Google web advertisers and attract new ones.
The web analytics market is a growing one, but Google’s decision to make its product free, is likely to leave existing web analytics companies focusing on providing more specialist services to companies willing to pay.