The Indian IT services market continues to enjoy tremendous growth. Across industries and countries, more companies, large and small, are increasing their consumption of Indian IT service capabilities. So far, tier one Indian vendors have been the primary beneficiaries of this massive growth. But these vendors may not be appropriate for all classes of service and all classes of customers.
While the tier ones do have broad and deep capabilities across service lines, some customers prefer to work with smaller vendors, are not large enough to interest the tier one vendors, or require specialist skills that are better sourced from niche specialists. Fortunately, the Indian IT services market is maturing, fragmenting, and diversifying — resulting in the emergence of numerous, qualified specialist players. Companies that understand the market, and not just the top five vendors in the market, can take better advantage of what it has to offer.