Small- to medium-sized enterprises (SMEs) are not capitalising on the potential of projects undertaken to converge their voice and data onto a single network, according to research from BT Business.
The survey shows that convergence is clearly taking off, with over a third of UK SMEs having already moved to a single communications network, and a further quarter expecting to make the switch in the next two years. But it also identifies a lack of planning, along with confusion around the technology involved, which means the majority of businesses that have migrated to a converged network are failing to realise the potential or articulate the true value of their investment.
Whilst the biggest driver of convergence was the potential for cost savings (79%), an alarming three-quarters of companies did not build a business case to measure return on investment (ROI). As a result, three in five could not indicate results against their expectations.
In response to these findings BT Business has launched Understanding Convergence, the first in a series of free guides that aim to de-mystify key technology issues and help businesses understand how to get the most from their IT and communications systems.
Bill Murphy, managing director, BT Business, says, "As many of our customers would testify, effective planning and deployment of converged technologies can really transform an organisation, making it measurably more productive, agile and competitive.
“The fact that convergence is so high on the SME agenda, but with many indicating a failure in planning and understanding ROI, clearly points to a requirement for education and support.
“Convergence is a huge opportunity for UK businesses, but to maximise the potential of moving to a single communications infrastructure, businesses of all sizes need practical guidance."
To order a free copy of the guide visit: www.bt.com/business/convergence