Oracle president Chuck Phillips told the audience at Oracle AppsWorld in San Diego that customers will be offered three choices "to get higher quality information" out of their systems.
For years Oracle has offered its customers one database, one data model. But yesterday Phillips called full Oracle E-Business suite deployment "choice A".
"This is recommended. It gives users a single, complete data model and builds applications around that data model," he said.
However, with choices B and C, Phillips said the company would open up its applications in ways it has never done before.
Choice B will focus on the E-Business suite with more "formal" integration technologies embedded into the suite to work with legacy applications.
Users could then "evolve into the E-Business suite over time".
Oracle will open up the suite by building a services layer between the suite and legacy applications using web services in addition to packaging adapters, APIs, and using "data quality" services.
Choice C, which Phillips called the Data Hub for Information Access, is a layer that would sit between the business process layer and the application servers, database, and storage layer.
The data hub would give users a single view of customer definitions, allow for real-time synchronisation, include data cleansing of duplicate data, and include single views of key customer data such as order, contract, and service history.
"It will be a 360-degree view of the customer with pre-built analytics," Phillips said.
The data hub will also include a single management and development framework.
Ephraim Schwartz writes for InfoWorld