IT directors sink online trade hype



Hazel Ward

Less than a third of companies are actively trading on the Internet, according to a survey of delegates at last month's IT...



Hazel Ward

Less than a third of companies are actively trading on the Internet, according to a survey of delegates at last month's IT Directors' Forum.

The survey focused on key management issues facing 299 delegates at the event, held on the cruise ship Aurora.

The results punctured the hype around e-commerce, e-procurement and online trading exchanges, with only 28.8% of directors saying they were actively using the Internet for trading.

Almost half of the respondents said they were using the Internet for advertising and communication, while 31.8% said their e-commerce strategy was under development and expected to be operational within the year.

David Roberts, executive director of tif, the Technical Infrastructure Forum, said he was not surprised by the result.

"Quite a lot of electronic trade is going on already, it's just not on the Internet," Roberts said, referring to the use of electronic data interchange.

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