Parental concern forces Burger King CD-Rom withdrawal



Burger King was forced to withdraw a CD-Rom promotion last month after complaints by customers that the disc, given out with children's meals,...



Burger King was forced to withdraw a CD-Rom promotion last month after complaints by customers that the disc, given out with children's meals, inappropriately contained the Internet addresses of more than 2,000 sex discussion and pornographic Web sites.

The kzuk.net CD claimed to offer music tracks, screen savers and "safe content" access to the Internet.

However, what many customers appear not to have realised was that this "safe content" access was dependent on their installing Net Nanny software - which was included on the disc - and then "blocking out" those sites they did not wish their children to access.

In a statement issued by the company, Burger King emphasised that the disc contained clear instructions that the software be loaded by persons of 18 years or over, and that it was password protected.

"The majority of Burger King customers have responded positively (to the give-away) and around 20,000 have already successfully completed installation of the kzuk.net controlled software. Burger King is concerned for the safety and well-being of its young customers, and regards the inclusion of this control software as a positive and responsible action to have taken. However, following a small number of customer concerns, Burger King has decided to withdraw this promotion," read the statement.

Net Nanny and kzuk.net have responded to the withdrawal by re-iterating that their products are designed for installation by adults only.

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