Cisco, EMC and VMware Tipped to announce joint venture

The web is abuzz with rumours that Cisco, EMC and VMware are set to launch an Avande-style joint venture called "vBlock" to provide virtualized products and services to data centers.

Speculation is mounting that Cisco, EMC and VMware will this week announce a joint venture company to deliver complex virtualized infrastructure to business.

A report in South African outlet ITWeb quotes local Cisco staff as saying the new company will help to tame the complexity of large virtualization projects by desigining systems that integrate the three companies' products from the initial design phase of infrastructure projects, thereby creating better and less complex designs that scale higher that is otherwise possible.

The new company, which a Reuters report says will be called "vBlock," will apparently brand its own products. It is not known if these products would be new, or rebadged versions of existing products from the three companies.

The creation of a joint venture of this sort has at least one precedent: in 2000, Microsoft and Accenture created Avanade, a company designed to implement Microsoft solutions on enterprise scale. Avanade has grown impressively and has more than 9,000 employes and (according to Wikipedia) generated revenue of $US593 million in FY 2007.

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