Ebay buys GSI interactive marketing firm GSI Commerce for $2.4bn
Online auction company eBay has announced plans to acquire interactive marketing company GSI Commerce for $2.4bn.
The acquisition is eBay's biggest...
Online auction company eBay has announced plans to acquire interactive marketing company GSI Commerce for $2.4bn.
The acquisition is eBay's biggest since the $2.6bn deal 2005 for Skype, which was sold off in 2009.
GSI handles the e-commerce activities for large retailers, including Toys R Us and Ralph Lauren.
The acquisition is aimed at reviving sales growth by resuscitating the company's traditional Marketplaces auction and e-commerce businesses, and diversifying the company's business, according to the Financial Times.
EBay will pay $29.25 a share for GSI Commerce, a premium of 51% over GSI's closing share price.
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