Google woos SMEs with new apps

Google has introduced eight new apps designed to extend its appeal to small and medium enterprises (SMEs), and has promised to make Tuesdays "App Tuesday".

Google has introduced eight new apps designed to extend its appeal to small and medium enterprises (SMEs), and has promised to make Tuesdays "App Tuesday".

The apps released yesterday cover accounting and finance, calendar and scheduling, "idea management", workflow management, business-related social network management, customer relationship management, and two tools for site administrators.

All Marketplace apps have single sign-on convenience and hassle-free access through the universal navigation bar. Many integrate with the Gmail inbox, Google Contacts, Google Calendars and other apps.

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