Microsoft has unveiled its version of the Apple AppStore dubbed Windows Marketplace for Mobile.
Microsoft said it was working with 731 developers worldwide to include 200+ mobile applications initially in the Windows Marketplace for Mobile.
The store will include a line of business applications as well as Facebook, MySpace, Netflix (online film rental), Twikini (Twitter on mobile phones), internet radio service WunderRadio and Zagat, the location-based restaurant guide.
At launch, Microsoft will make available a number of mobile games including Transformers Revenge of the Fallen, Sudoku and the Pac-Man series.
Microsoft's My Phone site allows users to connect their Windows Mobile phone directly to Windows Live, providing access to Facebook, MySpace and Flickr.
A premium service available in the US, allows users to lock the phone remotely if it is lost and post an "if found" message on the screen, via the My Phone website.