The Driving Standards Agency (DSA) is using the YouTube video sharing website to spread information about road safety and to train road users drivers in a move to cut the number of DVDs it produces.
In testing, 42,000 people visited the service, which went live today,
The DSA's director of strategy & performance, Nick Carter, said the DSA wanted to reach young people through a medium they knew they used. YouTube gets more than 100 million hits a day.
Visitors to the channel can embed DSA video content directly into their own websites or blogs, put it into forums, share it by e-mail, and even link to it through social networking sites such as Facebook.
Content so far includes videos of the modular motorcycle test and the Are You Ready? films for car and motorcycle candidates. It includes examples of some of the new case study questions that will come into the theory test from 28 September.
The Are You Ready? DVD goes to all candidates who book a theory test. DSA will cut production as more customers view it online, sending it only on request.
Visit the DSA's YouTube channel >>