This time last year more than 841,000 people were employed in IT-related jobs - almost 46% more than the same period four years ago. And every day new Web sites, "dotcoms", services and products become available online.
Such companies can benefit from New Deal, the Government's initiative to help a wide range of people who have been out of work for some time find worthwhile jobs.
One company that New Deal has helped is Coull in Bristol. As with many small businesses, this multi-media start up was finding it hard to balance resources so that new products could be developed alongside existing contracts. New Deal allowed the company to take on three new members of staff and free up valuable time so that a new software program could be marketed.
Take-up of New Deal is mirroring recent trends in the sector. Just as many start-ups have stolen a march on the industry with innovative Internet products, so they are more likely to try adventurous recruitment methods.
In their wake come many of the bigger players in the industry. Where large employers have joined the programme, the benefits are clear - I know ICL has been impressed with the quality and enthusiasm of New Deal recruits.
The challenge is now for the whole industry to follow the example of the many start-ups who are both driving UK.com and also embracing New Deal. .
Tessa Jowell is minister for employment, welfare to work and equal opportunities