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2 August 2016

CIO Interview: Andy Haywood, chief operating officer, N Brown Group

As N Brown continues to enhance its digital capabilities, IT chief Andy Haywood was recently promoted to chief operating officer to accelerate the technology-enabled transformation of the company. The retailer, which owns brands such as JD Williams, Figleaves, Jacamo and Simply Be, is shifting from being a mail-order led organisation to being digital-first. The strategy has started to bear fruit, as in April 2016 the company recorded a boost to online revenues, rising 15% year-on-year. According to Haywood, the main highlights for the coming year in his dual role will be to establish the structure of the operations function within N Brown, as well as continuing the digital transformation programme. “What became clear is that although I’m leading this huge technology-enabled transformation, we’re trying to do 10 years’ worth of change in two years. So there’s lots of other areas of the business that are also being transformed,” Haywood tells Computer Weekly. Making digital progress As far as the tech transformation goes, N Brown ...

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