Mobile adult content market still swelling


Mobile adult content market still swelling

Antony Savvas

There is plenty of stamina in the mobile adult content market, with sales expected to reach $5bn by 2013, says market analyst Juniper Research.

Juniper said video chat services are expected to be the largest contributor to a burgeoning mobile adult market, despite the economic downturn.

A Juniper report found that although such services were used by a comparatively small number of consumers, the high spend levels - in many markets averaging several hundred pounds per user per year - are expected to push the value of the adult video chat market past the $1bn mark by 2011.

The Mobile Adult: Subscriptions, Downloads, Video Chat & Text-Based Services 2008-2013 report also found that mobile adult service revenues were proving to be relatively robust, despite the global economic slowdown.

Report author Windsor Holden said, "We anticipate total revenues for 2008 of around $2.2bn, which are around 3.5% below our previous forecasts. While in some instances usage levels are marginally lower than we expected, we are seeing significantly higher spend per user on video chat and on some subscription-based services."

A number of markets - such as Indonesia and Switzerland - have tightened the laws governing the access of mobile adult content, and operators in the US remain wary of offering such content on their portals.

Western Europe will remain the largest regional market for mobile adult services throughout the period covered by the report, followed by the Far East & China.

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