Google 'abandons Digg deal'


Google 'abandons Digg deal'

Mark Watts

Google has reportedly pulled out of talks to buy news-aggregator website Digg.

The two companies were thought to be close to agreeing a £100.6m deal for Digg, which would have been included in Google's news service.

But the search-engine giant told Digg the deal was off towards the end of last week, according to technology blog

Google's decision was said to have resulted from an issue that arose during technical due diligence, or a personality clash.

Earlier this year, there was speculation that Microsoft and two unidentified media companies were interested in bidding for Digg, so perhaps Digg will now pursue other offers.

A spokeswoman for Google would say only that the company "does not comment on rumours and speculation".

No spokesman from Digg was available for comment.

Digg, launched in 2004 by a group of US entrepreneurs, has become a popular news website to which users submit stories and vote for others' submissions to appear in prominent positions on the site. It has developed to include mainstream news alongside the technology stories that first dominated the site.

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