Hitachi Global Storage Technologies has launched a one-terabyte drive for consumers, beating a similar product launch planned by rival Seagate later this year.
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Hitachi's Deskstar 7K1000 will begin shipping to retail customers in the first quarter of 2007 at a suggested retail price of $399 (£210).
Hitachi said the price makes ultra-high storage capacity more affordable and accessible than ever before.
"The industry's first one-terabyte hard drive represents a milestone that is 50 years in the making, and it reasserts the hard drive's leadership as the highest-capacity, lowest-cost storage technology,"
said Shinjiro Iwata, chief marketing officer for Hitachi Global Storage Technologies.
The 3.5in, 7200 RPM Parallel-ATA/Serial-ATA hard drive uses perpendicular magnetic recording technology to boost storage capacity. Similar technology is used in Hitachi’s Travelstar 2.5in and 1.8in product lines.
"Consumers who increasingly rely on hard disc drives to store their digital memories are seeking higher capacity and more reliable HDDs," said John Rydning, an analyst at IDC.
“Reaching one terabyte of capacity helps to ensure that sufficient storage capacity is available to meet increasing consumer storage requirements," said Rydning.
Hitachi said it planned to introduce a similar drive for enterprise environments in the second quarter.
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