Google is being forced to change the name of its Gmail web-based e-mail service in the UK following a trademark dispute with a UK company.
The decision comes after a similar dispute where a German company also forced Google to change the name of its service, which offers users one of the largest capacity e-mail boxes around.
Independent International Investment Research (IIIR), which is Aim-listed, argued that the Gmail brand infringed the trademark of its own G-Mail service covering around 80 countries.
Although Google disputes IIIR’s claims, it said new users of its e-mail service would now be allocated accounts branded as “Googlemail”.
Existing account users will continue to have addresses bearing the Gmail brand, however.
It is not clear whether Google did a Google search to see if Gmail was appropriate to use in the UK and Germany.