Motion Computers starts Continental drift

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Motion Computers starts Continental drift

Motion Computing, a tablet PC company set up by former Dell and Apple executives, is moving into European markets following its UK debut in May.

Texas-based Motion has signed agreements with two resellers to reach markets in France, Germany, Switzerland and Austria.

The first, SunGate, is a Swiss reseller with customers in Germany, Switzerland and Austria. The agreement also extends to SunGate's partners Wyscha Computer Brugg in Switzerland and Extra Computer in Germany.

The second agreement is with FGI Groupe, based in France.

Sales of tablet PCs have been slow in Europe, and fell in the second quarter, according to a report from market research company Canalys.com.

However, that is to be expected with a new form-factor, and Motion has had a good third quarter despite slow growth in the retail sector. The growth of wireless technology will help the retail market to grow.

In the meantime, Motion will concentrate on four verticals. Field sales forces, healthcare, government and education have all been successful to date.

The Motion M1300 is a 1GHz tablet based on Intel's Centrino processor, with 256MB of RAM, a 20GB hard drive and a 31cm screen. It weights 1.4kg and sells in the UK for £1,350 plus VAT. In Europe, the price will be €2,180 or 3,690 Swiss Francs.

Tablets are made to order in Taiwan by Compal Electronics, a major Dell supplier.

A pan-European technical support centre and a peripherals warehouse will be set up, probably in Amsterdam, in the first half of next year. The company has a repair depot in London which will eventually handle all of Europe.

Gillian Law writes for IDG News Service


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