The ability to receive free-to-air terrestrial television networks via cellphones is shrinking the market for dedicated mobile TV services, according to research.
By 2013 there will be 10 million users of mobile TV but more than 180 million mobile customers will be subscribing to 3G/4G/Wi-Fi-enabled mobile TV services, according to the report from research firm Juniper.
Windsor Holden, principle analyst at Juniper, said, "Dedicated TV networks are often not seen as financially viable, with many people not willing to spend money on the service and the handset, as well as a lack of coverage in certain areas rendering it immobile."
Existing players will need to diversify in order to survive, he added.
The research follows an announcement from telecommunications research and development company Qualcomm that it is to sell mobile TV subsidiary MediaFLO.
However, some dedicated mobile TV providers may be able to identify further revenue streams by providing in-vehicle entertainment systems, said the report.