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Cheap 2G and top-end 3G phones drive 13% rise in quarterly sales

Shipment of mobile phones reached 308 million units globally in the second quarter due to low-end 2G models and 3G touchphones driving sales within the industry, according to a report released by Strategy Analytics today.

Shipment of mobile phones reached 308 million units globally in the second quarter due to low-end 2G models and...

3G touchphones driving sales within the industry, according to a report released by Strategy Analytics.

While the previous two quarters saw an increase by 17%, the number of handset shipments still rose by 13% compared with last year's 273 million units, said Strategy Analytics. The report claims demand for Qwerty keyboards and touchphones saw Blackberry maker Research in Motion (RIM) and Samsung outgrow major rivals with low-end 2G devices in emerging markets and high-end 3G touchphones driving an increase in sales. Nokia's marketshare decreased by 1.7% despite maintaining first place among the top five brands.

Strategy Analytics director for wireless device strategies, Neil Mawston, told Computer Weekly, "In terms of who is growing the fastest, Blackberry and Samsung are the two fastest growing players, with Samsung capturing 21% global share and RIM maintaining fourth position in the top five brands."

While handset shipments increased on average, Mawston said it is a mixed picture for underperformers Nokia, Sony Ericsson and LG. The report claims LG only grew 3% year-on-year. "LG is facing its toughest period since it entered the market in the 1990s due to its limited 3G smartphone portfolio, which fails to deliver to the high-growth market," he said.

The report also said Apple's shipments of iPhones increased 61% compared with 2009's second quarter, providing Apple with 3% global marketshare.

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