Oracle has presented a vision for its $7.1bn acquisition of Sun which will see the company sell integrated hardware and software designed to lower IT operating costs and boost performance.
At an event in London attended by more than 500 of Oracle's customers and partners, David Callaghan, UK country leader at Oracle, said, "Oracle's strategy is about being complete, open and integrated, which brings value by broadening functionality and driving out risk."
Dermot O'Kelly, vice-president of systems at Oracle, said that by combining its software with Sun's server and storage hardware, Oracle was uniquely placed in the market to offer users a fully integrated enterprise system from the application, middleware and database through to the operating system, server and storage hardware
More than 44,000 businesses run Oracle on Sun servers, including Pfizer, Barclays, Avis and Vocalink, he said.
"By combining Sun with Oracle, we are changing the economies of running a datacentre."
The combination of Oracle database and Sun hardware allows Oracle to develop systems that offer a 500% performance boost compared to optimising database software on its own.
This performance boost is possible due to technology such as Oracle's Exadata database appliance and systems built using Sun hardware and Sun's Flashfire, flash memory-based storage.
For large businesses, the complete software and hardware system Oracle will offer will potentially cost millions of pounds. Oracle will be supporting these customers directly. O'Kelly, said, "Our major customers spend millions with us. It is our duty to talk to them directly. We will have a direct sales team for our major customer accounts."
Oracle said it will continue to develop Sun's Sparc hardware and Solaris operating system. The company will focus on developing enterprise systems for Solaris. However, Oracle reassured users that it will continue to support those running Sun's x86 servers and using Windows. Specifically, Oracle will develop Linux and Solaris systems for the SunFire 2200, 4100, 4200, 4400 and 4600 servers.