Oracle courts ISVs

Oracle's partner group is to host its first gathering devoted to independent software vendors this week.

The two-day ISV Forum will include a question-and-answer session with Oracle chief executive officer Larry Ellison and a speech from Oracle president Charles Phillips.

"The main thing that's going to be announced is really spelling out the completeness of our ISV strategy," said Bronwyn Hastings, Oracle's vice president of alliances and channels.

Software developers make up 6,000 of the 13,000 companies in Oracle's partner network, and the company says increasing that number is a priority.

At this week's ISV Forum, executives will detail Oracle's support programmes, including marketing, training and development initiatives.

Oracle also plans to spotlight technical support programmes aimed at encouraging developers to work with the advanced features in Oracle's most recent database and application server release, 10g. 

"We will focus on new opportunities, such as what the grid centere programme means and how you can test your applications on our environment," Hastings said.

Oracle plans to follow up this week's ISV Forum with similar events worldwide. A London event is scheduled for September and gatherings are being planned in the Asia-Pacific region and Latin America.

Stacy Cowley writes for IDG News Service

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This was first published in June 2004


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