Case study: Global Radio gains insight into advertising sales and scheduling

Feature

Case study: Global Radio gains insight into advertising sales and scheduling

Global Radio wanted to gain insight into the way it schedules advertising ‘spots’ across more than 80 radio stations throughout the UK. Analysing advertising revenues from different brands, stations and transmitters would for the first time allow the company to calculate the true value of each slot.

Global Radio worked with Artesian Solutions, an IBM Business Partner, to implement a real-time analytics solution based on IBM Cognos 8 Business Intelligence. The solution draws live data from the scheduling systems for each station (and even each transmitter), helping the company see which adverts are playing where and when, and what impact this has on revenues.


Email Alerts

Register now to receive ComputerWeekly.com IT-related news, guides and more, delivered to your inbox.
By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

This was first published in May 2011

 

COMMENTS powered by Disqus  //  Commenting policy