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Case study: Global Radio gains insight into advertising sales and scheduling

Global Radio wanted to gain insight into the way it schedules advertising ‘spots’ across more than 80 radio stations throughout the UK. Analysing advertising revenues from different brands, stations and transmitters would for the first time allow the company to calculate the true value of each slot.

Global Radio wanted to gain insight into the way it schedules advertising ‘spots’ across more than 80 radio stations throughout the UK. Analysing advertising revenues from different brands, stations and transmitters would for the first time allow the company to calculate the true value of each slot.

Global Radio worked with Artesian Solutions, an IBM Business Partner, to implement a real-time analytics solution based on IBM Cognos 8 Business Intelligence. The solution draws live data from the scheduling systems for each station (and even each transmitter), helping the company see which adverts are playing where and when, and what impact this has on revenues.

This was first published in May 2011

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