Case study: Customizations in Sugar Professional Open the Doors to Success at UEM Land Group

UEM Land Group, with headquarters in Malaysia, is the master developer and primary landowner in the regional city of Nusajaya, located in the Iskandar Malaysian Development region. The company was acquired in 2001, and in 2003 it experienced a company wide restructure. This resulted in a growth strategy designed to create diverse developments that could promote economic growth and meet market demands.

At the time of its restructuring, UEM relied on spreadsheets and a property management solution to support its infrastructure. With its new growth strategy in place, UEM determined that it needed to improve all levels of its sales process and customer relationship management with a dynamic CRM solution.

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This was first published in May 2011


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