Web content: getting the fundamentals right



Toby Poston

Content, as the old Web cliche says, is king. This message seems to have got through to most Web site proprietors now.

It...



Toby Poston

Content, as the old Web cliche says, is king. This message seems to have got through to most Web site proprietors now.

It is interesting to compare rival sites as they vie for customers by offering ever increasing levels of content - things like personalisation, aggregated news services and competitions. Pretty soon they will be reminding you of important anniversaries and offering to do your child's homework.

Although content can be regarded as the criterion against which all Web sites must be judged, there is more to the meaningful customer experience than just putting some words on the Web page. We have focused on one of them this month in taking a look at what is rapidly become a new art form - Web design.

Web design is one of the most challenging tasks involved in building a Web presence, particularly because it is a skill that many organisations will not be able to source from within. Most companies do not have a team of talented in-house Web designers, and so have to look outside for help.

Inside we provide some tips on how to design the perfect Web site. We talk to five e-commerce operations about the concepts that drove the design of their Web site, the technologies they used, and how much it cost.

With Web designers charging up to £1,000 a day for their services, it can pay to have an idea of what you want before you have them working at your expense.

One of the largest expenses for any e-business operation is likely to be the core software suite it chooses to run on. Companies are increasingly opting for packaged offerings because of their supposed ease of installation and integration with other systems. This month in E-Business Review we take a look at some of the leading packages on offer in our buyer's guide to e-business software suites.

One that can seduce punters with its enticing graphics and interactive features, while still downloading fast enough to prevent them falling asleep at their PC.

Read more on Web software

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