TalkTalk has hit a new low as it seeks to drive down communications costs for UK consumers, with the launch of an unlimited SIM-only plan for £12 a month.
Its Vodafone-based mobile virtual network operator (MVNO), TalkTalk Mobile, will offer the 30-day rolling plan to new and existing broadband customers.
It has promised to offer savings of £270 compared with an equivalent 12-month package on Hutchison Whampoa’s Three, and £306 against O2.
The plan will include unlimited streaming and browsing, voice minutes and text messages, which TalkTalk claimed was a unique feature in the market. It said this differs from a typical entry-level mobile plan, which includes caps on calling and data.
TalkTalk consumer managing director Tristia Harrison said the firm was “revolutionising” mobile, having already done the same for broadband and TV packages.
“Savvy shoppers are realising a separate mobile package costs significantly more than taking it together with their broadband and TV,” said Harrison.
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The MVNO, which launched in 2012, took a 13% share of new SIM-only connections in March 2015, and has around half a million customers on its books.
TalkTalk’s offer will run until the end of June, with the cost doubling if a customer cancels their broadband account.
However, it is not yet able to offer a 4G connection, meaning customers will have to rely on slower 3G networks for data usage.
TalkTalk has been bulking up its quad-play offering in recent months, notably with the January 2015 acquisition of Tesco’s Blinkbox movie and TV streaming service, which at the time of its sale had 1.2 million customers on its books.
In a similar fashion to its mobile plans, TalkTalk pitches its TV service at customers who want to access more content but are unwilling or unable to pay a premium price for Sky or Virgin Media.