Health must prepare for Web 2.0 revolution

A Web 2.0 revolution is under way in healthcare, according to a report from E-Health Insider.

A Web 2.0 revolution is under way in healthcare, according to a report from E-Health Insider.

Titled Web 2.0 in the Health Sector: Industry Review with a UK perspective, the report concludes that new applications based on social health networks will rapidly evolve to challenge existing healthcare systems, and help create new ways of delivering healthcare.

Such systems will include content generated by health service users themselves, such as reviews of doctors and hospitals, says the report.

The report says those who ignore the trends of "e-health 2.0 risk missing the early stages of a social, economic and technological shift in healthcare planning and delivery".

Muir Gray, chief knowledge officer of the NHS, says in a foreword to the report, "This report summarises some of the effects of the revolution and identifies directions in which the revolution will drive in future.

"The report of the revolution will, like all reports of revolutions, please some people and frighten others, but the accuracy and insights are important for all."

The report argues that e-health 2.0 will first and foremost be consumer-led. The application of web 2.0 technologies into health is already challenging traditional doctor-patient relationships and beginning to place far greater power in the hands of consumers, it argues.

The Patient Opinion service, for instance, is described as a standard bearer in connecting public feedback into the development of health services.

Patient Opinion allows the views of the public to be directly fed back into the NHS to drive service improvements, the report says.




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