Pricing of mobile broadband in Europe is set to change as operators begin offering simpler pricing, a report from BroadGroup Tariff Services has found.
Margrit Sessions, managing director of BroadGroup Tariff Services, said, "Operators are starting to introduce simpler pricing and bundling with Wi-Fi and other services. The current structures are not sustainable if congruence in pricing is to be achieved."
Inclusive Mbyte pricing is the most commonly used tariff structure by mobile operators across 30 countries, whose prices are included in the survey. Over 95% of the operators offer a 1GB and higher volume inclusive product. A total of 16% of the operators offer a time-based product such as minutes, hour(s) or day(s) in addition to Mbyte inclusive products.
The report found evidence of a general correlation between pricing and per Mbyte inclusive packages across the tariffs and service providers covered in Europe.