SAP hopes to woo its users next week by demonstrating how the latest enhancements to its software can help cut operational IT costs and plough that money back into business innovations which can help a company grow.
SAP will deliver that message at its Sapphire user conference in New Orleans, which begins next month.
As part of that message, the applications maker will be touting its integration, infrastructure and middleware technology, according to SAP spokesman William Wohl.
"Most companies are struggling with a fundamental dynamic," he said. "How does a chief information officer make things happen where IT budgets are flat or declining?"
To that end, SAP will be showcasing its NetWeaver platform, which the company says can help companies link together heterogeneous applications to create seamless business processes.
SAP will unveil a new public-sector, industry-specific offering which recognises "the strong requirements of governments needing to build business processes around defence and security".
It will also announce a partnership with a large company to develop a CRM application specifically for global manufacturers of consumer packaged goods.
Lori Schock, global business process manager at chemical maker Dow Corning, plans to learn more about NetWeaver and mySAP ERP, the next generation of SAP's R/3 ERP backbone.
The show "will allow us to validate our architectural strategic intent", she said.
Dow Corning, which runs R/3 and SAP's portal, is piloting a NetWeaver roll out and will migrate from R/3 4.6 to mySAP Enterprise in the fourth quarter.
Schock also expected to learn more about SAP's radio-frequency identification technology.
Wohl said SAP will be showcasing the ways customers can use RFID with its applications.
SAP user Mike Perroni, vice-president of IT at Halliburton, has particular interest in the new Employee Self Service module, which will be in the next version of Enterprise Portal, a component of NetWeaver.
Perroni said he also wants to find out more about SAP's latest Java development tool kit, which could be a potential replacement for SAP's proprietary Advanced Business Application Programming language.
Marc L Songini writes for Computerworld