Blogging touted as a new business tool

Innovative organisations are starting to incorporate web logs into their formal knowledge management strategies.

Innovative organisations are starting to incorporate web logs into their formal knowledge management strategies.

Blogs first appeared on the internet in 1999 and have since been used by academics to publish thoughts and findings and home users to post online journals for family and friends to read.

Experts believe blogs can be harnessed by businesses keen to capture the softer, word-of-mouth knowledge that slips through the net of traditional knowledge management systems.

"Bloggers become attached to their blogs and this encourages them to write regularly and in detail," said David Gurteen, a knowledge management consultant.

Software company Macromedia is using blogs as a means of keeping customers in touch with company developments, while Google is rumoured to be using them to draw innovative ideas from its developers.

As workers become familiar with recording their thoughts at work, it is hoped the use of blogs will tease out fresh, winning ideas in a form that can be accessed by the rest of the workforce.

"Blogging is not a good way to store codified knowledge, but it is good way to store narrative knowledge. Diary-like knowledge is often easier to read than formal text-like knowledge," said Matt Mower, a developer at knowledge management company Evectors.

From blogs to k-logs >>

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