In the same way that IBM recently re-named its line of server products to simplify customer choice, the company will now offer workstations running IBM's AIX Unix operating system on the company's Power processors under the same brand as its Intel-based workstations running Windows or Linux.
"We put all of our workstation technologies together in one product family and organised our field efforts and our customer-facing efforts around a combination of these technologies, so we don't have our people arguing about what products to sell the customer but rather we have all of our people focusing on what the customer's needs," said John Holz, vice president of IBM workstations.
Workstations are high-end PC-style systems with added processor and graphics horsepower for advanced design tasks, scientific and financial computations, and graphics applications.
With the re-branding, IBM launched the IntelliStation Power Model 265, a Unix-based system available with one or two 450MHz 64-bit Power3 chips, as much as 8GBytes of memory, and either a IBM GXT6500P or GXT4500P graphics card.
IBM also introduced three Intel-based workstations: the low-end IntelliStation E Pro 6204, the mid-range M Pro 6229, and the high-end M Pro 6850.
With the re-branding and product launch, IBM is aiming for a greater share of the workstation market from competitors such as Sun, SGI, and Dell, according to Holz.