The company believes it is perfectly positioned to beat Microsoft, Sun Microsystems and Oracle to the lion's share of the Web services market, which analyst organisation Gartner has predicted will be worth over £10bn year by 2002.
However, IBM must still to recruit significant numbers of customers to achieve this prize, according to Siva Darivemula, marketing manager of IBM Web services technologies.
Darivemula said that the functionality of Web services is built around middleware. "Our whole middleware infrastructure is going to support Web services," he said, adding that IBM is the "undisputed leader in middleware".
"A lot of our customers will upgrade their hardware [when they adopt Web services] because it makes sense," Darivemula explained. "Instead of buying 10 big box Unix servers, they'll buy a S/390 running Linux."
Darivemula is aware that it will take some time before Web services are commonplace, but believes within the next year there will be many examples of organisations deploying and using Web services.
Darivemula thought the current economic and political uncertainty would make Web services more attractive as organisations tightened their belts and put IT projects on the back burner.
Darivemula claimed: "In a bad economy, companies will seek applications to reduce costs. Companies will find that Web services improve their business operations."