Cantos started business 12 weeks ago to provide an online video corporate communications channel that allows companies to communicate directly with institutional investors, the media and employees. Since its inception, the company has recruited more than 350 clients, including 30 of the FTSE 100 listed companies.
The output comprises interviews with senior management on critical issues to give viewers "straight from the horse's mouth" reports.
A recent coup was an interview with Psion chairman and founder David Potter in which he announced the reasons for the company's withdrawal from its core business in handheld computers.
At a time when everyone concerned with the company was seeking information, Cantos provided a channel for Potter to address them directly through a tough interview by the Cantos production team.
Paul Smith, chief technical officer at Cantos, explained, "To provide streaming media on this scale presents several technical challenges. Apart from the need for interviewing, camera, sound, lighting and editing expertise, the final program has to be prepared in various formats to provide acceptable results for every viewer."
This means providing low and high-resolution versions in Microsoft's Windows Media Player and Realnetwork's Realplayer formats to allow access for networked Internet browsers.
"We spent a lot of time optimising our production techniques to guarantee the best possible viewing experience for a wide a range of end-users," said Smith.