FIFA and Google collaborate for World Cup results

The FIFA website, FIFA.com, is collaborating with Google on a range of online features to help supporters keep track of how each team is doing in the 2010 FIFA World Cup.

The FIFA website, FIFA.com, is collaborating with Google on a range of online features to help supporters keep track of how each team is doing in the 2010 FIFA World Cup.

The features can be accessed through a dedicated website and include live updates of scores, news, schedules and stats through a Chrome extension for browsers and iGoogle gadget for homepages.

Football fans can see the latest scores and schedules in search results by typing in searches such as "world cup", "world cup England", and "world cup group c" to find quick links to game recaps, live updates, standings and team profiles on FIFA.com.

FIFA.com and South African Tourism have also used Google Maps to add information about the host cities, stadiums and attractions, giving people easy access to these sights with Street View and 3D views.

The joint project is aimed at giving the global community of football enthusiasts unprecedented ease of access to news and information, said Matt Stone, head of FIFA new media.

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