The chief information officer (CIO) at Moneysupermarket.com says she believes internet businesses provide some of the best opportunities around for CIOs and other IT staff.
Annie O'Grady started at the company in February. She says working for web companies is a good plan for those interested in a world where technology and business strategies change quickly.
"I feel like the dot com world is at the forefront of the IT industry in terms of careers," she said. "Moneysupermarket.com has an excellent business strategy, and for me the excitement is around implementing and enabling that strategy with technology."
Technology is more likely to be taken seriously at web-based companies, she said, with IT taking a central place in the overall business strategy.
"In a lot of companies, IT is a cost centre, but in this business it's actually one of the things that drives revenue. That makes the job more interesting.
"In a dotcom business, you are constantly adjusting to the market changes. It makes it an adventure and a challenge, because it is constantly changing."
She added the IT career ladder is likely to evolve to reflect the increasing importance of web businesses. "The business world has an increasing knowledge of IT, and careers and job roles will evolve from where they are today to reflect that. It will evolve in a natural way - it's a journey, not a destination."
O'Grady was formerly interim CIO at McDonalds, and has also held senior roles at Punch Taverns, BBC Technology and IBM. She says she is excited about the central role of IT at her new company.
"IT can be perceived as a "behind the scenes" department, but really it's the driver of business innovation."
She is not the only CIO to recognise the potential of the web. Fin Goulding, CIO at Lastminute.com, has spoken in the past about the creativity of his job,
"In the traditional technology world, you receive the business strategy, align the technology strategy to it, and IT projects come from that. Here, it is the other way around. People work on ideas and there are no constraints on them. There is no predetermined business specification. The banks I know would die for some of the innovation here."