The purchase of low-value items and content via mobile phones should become easier and safer for users as a result of the launch of a new operator payment platform from Simpay.
Simpay, which was established by operators including Orange and Vodafone, said its new platform would be ready for consumers to use by early 2005 after a late 2004 launch to operators of the payment system.
Simpay has announced its payment solution now has the support of 3, O2, and other mobile operators around Europe. The idea is to offer users low-value content such as Java games, ringtones, and other products, which will be branded as Simpay purchases.
Users will then know that payment will be via their Sim card and that they will be charged via their normal phone bill. The security of the payment will be standardised and the users will know exactly who they are dealing with for each transaction.
Simpay chief executive officer Tim Jones expected Simpay to generate around €1bn (£700m) of extra revenue for operators by 2007.
It is envisaged that higher-value items such as flowers and concert tickets will be included in the range of Simpay branded mobile products, as well as services such as car parking.
This article was part of Computer Weekly's enterprise mobile business channel, sponsored by Nokia