Glotel says the change, effective from January 1 this year, is intended to create a "stronger corporate identity" to support expansion plans and to "further develop" partnership agreements within the telecommunications community.
Contract recruitment, previously managed through Comms & PC People in the UK and Comms People internationally, remains a major service offering, says the group, while permanent staffing, search and selection, consulting and managed services are also provided.
According to Sean Cheek, director for Glotel UK and Europe, the re-branding has not resulted in any fundamental changes to the nature of the business but rather has created "more focus" in terms of what it is offering. "The consolidation also represents the group's global status and reflects the broadening of our recruitment services," he adds. "By bringing the divisions together we effectively have 'one name, one brand, one vision'."
The move will benefit contractors, Cheek claims, as it will make the organisation "easier to navigate", and will give greater access to global opportunities in the "busier than ever" comms and networking markets.
Glotel also released its interim results for the half-year period to September 30 2000, and reported a 20 per cent increase in profits as demand improved following the millennium slowdown. According to results, the group's turnover rose from £67.38m in 1999 to £81.36m, while pre-tax profit grew from £2.92m to £3.52m. "Significant" progress was made by the USA business, says the report, and sales increased across all UK and European operations.
The company also opened an office in Germany.
Commenting on the interim figures, chairman Les Clark said: "The advent of third generation and other licences creates excellent opportunities for Glotel, as telecommunications companies are committed to substantial investment programmes to enhance their infrastructures. Glotel Plc is well positioned to support this growth."