Open Plan: key benefits
- Customers get a single consolidated account with a single point of access, rather than separate ones for each product
- The Woolwich was the first major UK bank to offer secure access to financial services via Wap phones
- The service has been successful in winning new customers from the Woolwich's competitors, as opposed to simply cannibalising its existing client base
- The Woolwich was one of the first UK banking services to generate significant rates of access via digital TV.