Case study: 3Dconnexion Bridges the Gaps with Sugar Professional

3Dconnexion employed a wide variety of different systems to manage and map out its various sales and other go-to-market processes across its global operations. However, the proliferation of these systems was beginning to wear on 3Dconnexion’s ability to run its business efficiently.

3Dconnexion employed a wide variety of different systems to manage and map out its various sales and other go-to-market processes across its global operations. However, the proliferation of these systems was beginning to wear on 3Dconnexion’s ability to run its business efficiently.

“Different processes with inconsistent databases supporting them made it nearly impossible for our employees to consolidate, share, and compare customer and product data,” says Raik Brauns, Online Marketing Manager, 3Dconnexion GmbH. He continues, “Our goal with our CRM adoption was to establish a standard platform for a structured implementation that supports our core processes for online marketing, sales, and services as well as direct sales, and analysis.”

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