Access your Pro+ Content below.
Action for Children intensifies customer data analytics with Rackspace open cloud
This article is part of the CWEurope issue of July 2013
Action for Children is seeking to improve its data analysis to provide deeper insights into customers and fundraising activities. As part of this effort, it has engaged open cloud provider Rackspace to provide an on and off-premise hybrid system. A hybrid model was chosen because the organisation needed to retain a portion of dedicated hardware on site to host sensitive data. “With Rackspace, we knew that we could achieve true public, private and hybrid portability," says Darren Robertson (pictured), a data scientist at the charity. "Additionally, by using an open platform such as Rackspace open cloud, we could take a long-term approach, ensuring that we avoided supplier lock-in around pricing or technology roadmap restrictions. This gives us the freedom to keep innovating – moving to new technology solutions and models as they are developed,” he says. In an interview with Computer Weekly, Robertson explains the charity’s data management and analytics strategy, which involves better targeting of advertising and personalising the...
Access this CW+ Content for Free!
News in this issue
Action for Children has engaged open cloud provider Rackspace to help it gain deeper insights into customers and fundraising activities through better data analysis
Femern will use DataCore storage virtualisation in place of EqualLogic array, cutting disk costs by 75%