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August-October 2017

Norwegian bakery chain gets the taste of mobile reporting

Norwegian bakery chain Baker Brun is using mobile and sensor technology to transform its internal processes. Most 125-year-old companies with many traditional products and artisanal values would want to tread carefully with digitalisation, but Baker Brun sees it is an opportunity not to be missed. “We have to be interested in how we can do things smarter so it’s only natural to look at how digitalisation can be used to gather more information and to use [information] more efficiently,” said Torunn Totland Stangervåg, business developer at Baker Brun. The challenge for the bakery chain, which runs 20 bakery shops and three production facilities in Norway, is making routine tasks more efficient and moving away from pen and paper. In April 2017, the company started a pilot with Norwegian telecommunications giant Telenor to use its mobile app, Kontroll, to document tasks and speed up reporting. Baker Brun already runs quality management and business intelligence software, but gathering the data relies heavily on manual tasks. For ...

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